Placeholder Client — Automotive — Automotive
A launch film shot after dark — one car, wet asphalt, and the city as a lighting rig.
- Client
- Placeholder Client — Automotive
- Year
- 2025
- Location
- Montreal, QC
- Industry
- Automotive
Overview
A performance coupe deserved more than a spec sheet. Shot across three nights in Montreal, Night Shift is a launch film built on reflections, negative space, and restraint — the car revealed in fragments before it is ever seen whole.
Approach
We treated the city as the gaffer. Practical light — sodium vapor, signage, tunnels — carried every frame, with a low-mounted arm car for the driving plates and a phantom rig for the detail work. The edit holds back deliberately: no full reveal until the final ten seconds.
Services
- Film Production
- Automotive Content
- Post-Production
Behind the scenes
Three consecutive night shoots, a wet-down truck, and a police-permitted rolling closure on a downtown service road.
Deliverables
- 90-second launch film
- Three 15-second cutdowns for paid social
- Stills set for press and dealer marketing
Related work
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